- Staff
- #1
It seems the Xbox brand is expanding somewhat, as an Xbox mobile game store is opening this coming July.
This was confirmed by President of Xbox Sarah Bond in a recent interview. According to Bond, "In July, we are going to be launching our mobile store experience. We're going to start actually by bringing our own first-party portfolio to that. So you're going to see games like Candy Crush show up in that experience, games like Minecraft. And then we're going to extend that capability to partners, so they can also take advantage of it and have a true cross-platform gaming-centric mobile experience."
Bond adds that they will start on the web, as this will allow the company to have it accessible on all countries independent of policies of closed ecosystem stores, and after which, they will extend from there.
Given how strong a foothold Apple and Google's mobile stores have on consumers, it'll be interesting to see if Microsoft's Xbox mobile store can somehow pry some of that away for their own slice of the pie.
This was confirmed by President of Xbox Sarah Bond in a recent interview. According to Bond, "In July, we are going to be launching our mobile store experience. We're going to start actually by bringing our own first-party portfolio to that. So you're going to see games like Candy Crush show up in that experience, games like Minecraft. And then we're going to extend that capability to partners, so they can also take advantage of it and have a true cross-platform gaming-centric mobile experience."
Bond adds that they will start on the web, as this will allow the company to have it accessible on all countries independent of policies of closed ecosystem stores, and after which, they will extend from there.
Given how strong a foothold Apple and Google's mobile stores have on consumers, it'll be interesting to see if Microsoft's Xbox mobile store can somehow pry some of that away for their own slice of the pie.
