Hulk Hogan, a pivotal figure in the explosive growth of professional wrestling's popularity in the 1980s and '90s, died Thursday, World Wrestling Entertainment said in a statement. The police in Clearwater, Fla., said the cause was cardiac arrest.
Hogan, whose real name was Terry Bollea, was 71.
With his red and yellow wrestling attire, bleached moustache and custom of ripping his shirt open to bare his chest, Hogan became a pop culture icon as the then-World Wrestling Federation (which later became the WWE) surged in popularity. His rivalry with André the Giant set television viewership records for wrestling that still stand today.
Hogan's fame soared well beyond the feats of strength and hijinks in the ring, helping grow pro wrestling as it occupied a niche in the entertainment world with its predetermined outcomes, scripted arguments and carefully choreographed matches.
Despite the lack of actual competition, his persona and many intertwinings with athletes and fans — along with the expanding power of wrestling's live spectacle in stadiums and on television - left an undeniable impact on the broader sporting world. Even his public downfall was a signal of that celebrity, as he fell out with WWE after a tape emerged of him making racist remarks, part of a late-life spiral that marred his public image.
Hogan, however, also stained his reputation when recordings surfaced of him using a racist slur, prompting the termination of his WWE contract in 2015. It was one of several scandals later in his life.
In 2012, Hogan sued Gawker Media for $100 million for invasion of privacy after the now-defunct Gawker blog site published a sex tape. Hogan was awarded $140 million in 2016.
In 2015, a racist rant made by Hogan in a leaked tape from 2007 showed Hogan repeatedly using slurs in response to the disapproval of his daughter dating a Black man. The comments led to WWE terminating its contract with Hogan.
His relationship with the company was re-established in 2018, and he was reinstated into the WWE Hall of Fame that July. Hogan made sporadic appearances on network programming. In his final live appearance on Jan. 6, 2025, during the company's debut episode on Netflix in Inglewood, Calif., he was soundly booed by the Intuit Dome crowd.
An interesting and flawed human. His feats in promoting and making WWF/WWE a huge success can never be underestimated, but his ego was his downfall in the business before the racism really put the nail in the coffin.